Standard Life Aberdeen faces mockery for Abrdn rebrand
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3 years ago By Hernandez — Asset manager Standard Life Aberdeen has, to widespread mockery, decided to change its name to Abrdn to reflect a "modern, agile, digitally-enabled brand".
Standard Life Aberdeen to change name to "Abrdn"
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#update
3 years ago By Tarikul — LONDON, April 26 (Reuters) - British asset manager Standard Life Aberdeen said on Monday it plans to change its name to "Abrdn PLC" as part of efforts to s