Standard Life Aberdeen faces mockery for Abrdn rebrand
By Hernandez in Business
Updated 3 years ago
Asset manager Standard Life Aberdeen has, to widespread mockery, decided to change its name to Abrdn to reflect a "modern, agile, digitally-enabled brand". The new vowel-light name will still be pronounced "Aberdeen" when it comes into effect later this year, along with a new "visual identity," says the firm. Says...