Inside Nielsen's rebranding strategy post-MRC scandal - NewsBreak
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3 years ago By Frank — Following accusations that the measurement firm was underreporting viewership numbers, Nielsen saw accreditation of parts of both its local and national bu
Why Nielsen's Failure Is an Opportunity for the Industry - NewsBreak
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3 years ago By Poppy — News that Nielsen is no longer accredited by the Media Ratings Council didn't surprise anyone. But the news should be a wake-up call for the industry to un
Nielsen, Media Companies Press Forward on Measurement Updates - NewsBreak
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3 years ago By Ulises — A trade group is assembling a task force to explore new approaches, while Nielsen pledges to move faster on improvements. With Nielsen's accreditation for
Roku to acquire Nielsen's advanced TV advertising division
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3 years ago By Gesard — Roku on Monday announced that it is acquiring Nielsen's advanced TV advertising division as it works to help traditional television ad dollars migrate more