Why Nike is cracking down on designers ripping off its iconic sneakers - NewsBreak

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By Yoongi in Business
Updated 3 years ago

In October 2020, Nike filed a lawsuit accusing sneaker designer Warren Lotas of propagating "illegal fakes.". Having originally made his name by customizing NBA jerseys with graphics fit for an Iron Maiden album cover, Lotas had pivoted to making his own versions of Nike's Dunk Low. A Jason Voorhees mask replaced the Swoosh on his limited-edition sneakers and were the only meaningful deviation from the iconic silhouette. Lotas even went as far as recreating some of the most sought after color schemes from Nike's history, including the unofficial "Heineken" makeup that, ironically, landed the sportswear giant its own cease-and-desist letter.

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