'The audience potential is huge': Why DTC drink ware brand BruMate is taking a second look at SMS marketing - NewsBreak

Direct-to-consumer drink brand BruMate is doubling down on its SMS-based marketing efforts. The company is doing so in hopes to scale, diversify its media spend, offset the impact of data privacy changes and better retain customers — and it's a play that other DTC brands are starting to follow. The...