Porsche Is Going Into The Hotel Business - NewsBreak

The automotive industry has traditionally stuck to its lane, but major manufacturers are starting to expand into industries completely out of their area of expertise. We recently covered the news that Tesla is making its own beer (instead of getting the Cybertruck ready for production), and BMW is officially entering the music festival industry. As if 2021 hadn't thrown enough curve balls, Porsche has now made the announcement that it is going into the hotel business in collaboration with German hospitality brand Steigenberger. The plan is to have at least 15 Steigenberger Porsche Design Hotels in metropolises across the globe by 2027.