Michael Arace: The power and the hubris, and the agony and the agony, of Crew rebranding

The rollout of the Crew's rebranding may not have been the worst marketing move in history. Remember when Pope Leo X was building St. Peter's Basilica, and he sold forgiveness of sins to pay for it? Martin Luther used the issue of indulgences to break off from the Catholic Church and Henry XIII went rogue, with an ax.