How Noom Won 2020, a Banner Year for Wellness and Weight-Loss Apps

For health-care platform Noom, 2020 was a banner year. The company generated $400 million in revenue, thanks to millions of people looking to shed pandemic-fueled pounds. The artificial intelligence-driven app integrates fitness tracking, nutrition, and sleep and stress management to form a one-stop shop for health and wellness. But it took a lot of trial and error for the 13-year-old company founded by Korean entrepreneur Saeju Jeong and Ukrainian Artem Petakov to become a success story. Noom is a a two-time honoree on the Inc. 5000 ranking of the fastest-growing U.S. private companies and the Inc. Best Workplaces roster.