Didi, Grab, and the future of Asia's ride-hailing giants

As Didi and Grab eye potential US IPOs, defining a strategy for new services is crucial as they continue their overseas expansions. You know how it works: press a button on your phone, and a ride shows up, prepared to take you to your destination. A few companies have taken this concept and made it their own. Didi was the first to take it to a point where even Uber couldn't handle the competition, offering a reference for how to take on the American company to the likes of Grab in Southeast Asia.