Conshohocken's David's Bridal Offers Employees a 'Beyoncé Moment' to Recruit Staff - NewsBreak

Images via David's Bridal. After the usual methods of raising wages and offering cash bonuses failed, Conshohocken-based David's Bridal found a unique way to retain and recruit employees in a tight labor market: the company is offering its workers the chance to model in its advertising, write Suzanne Kapner and Chip Cutter for The Wall Street Journal.