Abercrombie & Fitch is cool again, after years as the most hated retailer in the US, because it caught up to what millennials and Gen Z want

It's official — Abercrombie & Fitch is cool again. The brand has seen a surge in its stock price and consumer interest in the past few years. After being one of the most hated brands in America, A&F is now tapping into what millennials and Gen Z want. See more...