Zynga Unveils Partnership Between 'Words With Friends' and Lady Gaga's Born This Way Non-Profit - NewsBreak

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By Vikash in Business
Updated 3 years ago

Mobile gaming giant Zynga unveiled on Monday its latest partnership between Words With Friends and Lady Gaga's non-profit Born This Way foundation. In honor of the organization's #BeKind21 campaign promoting mental wellness, Words With Friends will feature the word 'Kindness' as the Word of the Day on Sept. 1, while encouraging players to pledge to 21 days of exercising kindness. Players will be able to track their acts of kindness through a calendar provided by the Born This Way foundation. The Born This Way foundation was established by Lady Gaga and her mother, Cynthia Germanotta, with the goal of working with young people...

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