WPP acquires AI company Satalia - NewsBreak

WPP has acquired AI technology company Satalia, the companies confirmed on Monday. Satalia, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever, will join Wunderman Thompson Commerce to work on the technology division of its global e-commerce consultancy. The U.K.-based company will also consult with all WPP agencies to promote AI capabilities across the company and help shape the holding company's AI strategy, including research and development, AI ethics, partnerships, talent and products.