Roku Acquires Nielsen Holdings' Next-Generation Ad Unit
By Vikash in Business
Updated 3 years ago
Roku (NASDAQ:ROKU) is now officially one asset larger, as the company has closed a deal for the Advanced Video Advertising (AVA) division of viewership tracking specialist Nielsen Holdings (NYSE:NLSN). The price of the acquisition, which was originally announced at the start of last month, was not disclosed. By owning the...