O'Toole: Reebok will flourish away from 'big brother' Adidas
By Vikash in Business
Updated 3 years ago
Sportswear giant Adidas announced plans in spring to divest itself of its Reebok subsidiary. Reebok president Matt O'Toole explains why a sale is in the smaller brand's interests and why he believes sports sponsorship remains an important part of its marketing strategy.