Amazon Is Piling Ads Into Search Results and Top Consumer Brands Are Paying Up for Prominent Placement - NewsBreak

Amazon is adding more sponsored product ads to the top of search results. Sponsored product ads accounted for roughly 73% of retailers' Amazon ad spend in the second quarter of 2021, according to digital marketing agency Merkle. Ad prices have surged on Amazon as competition has flourished. Search for "toothpaste"...