Verizon Media to Become Only DSP Using Vizio's Inscape Viewing Data
By Victor in Business
Updated 3 years ago
Verizon Media and Vizio announced a data and inventory agreement that will make Verizon Media the exclusive DSP user of smart TV viewing data from Vizio's Inscape unit starting in 2022. The Trade Desk currently uses Inscape data to target and optimize connected TV ad campaigns. Both DSPs will use...