Athleta Expands Its REI Co-op Partnership by 130 Stores to Hit $2B in Net Sales by 2023 - NewsBreak

Athleta has expanded its wholesale partnership with REI Co-op. With the expansion, the women's activewear label will now deliver a curated selection of products in 135 of the outdoor retailer's doors, as well as online. Prior to today's announcement, Athleta was sold in just five REI locations. Athleta stated the expansion is part of its growth plan to reach $2 billion in net sales by 2023. "We're constantly looking at new ways to bring Athleta to more customers and meet her where she is, which is an important component of our growth strategy," Athleta president and CEO Mary Beth Laughton said in a...