SportLife Brands, Realtree Stitch Apparel Deal

SportLife Brands and Realtree have announced a collaborative effort to introduce a line of men's and boys' underwear, sleepwear and base layers. "This represents a significant expansion for SportLife," says Eddie Dayan, chief marketing officer, SportLife. "Realtree's unique outdoor athletic camo appeals to a large consumer demographic, which will be incremental to SportLife's existing business. SportLife will develop basic, fashion and high-functioning products, with special cross-stretch breathable yarns."