Snap is launching a global studio to develop branded AR experiences - NewsBreak
By Ulises in Business
Updated 3 years ago
The studio will partner with brands and creators to engage with Snapchat's millennial and Gen Z audience. Arcadia has already partnered with numerous companies, including Verizon, WWE, Shake Shack and P&G Beauty. Arcadia will function as a division of Snap and have the creative freedom to operate independently and help...