Excel Sports Acquires Block Six to Address Data Analytics Needs - NewsBreak

Excel Sports Management, which represents golfer Tiger Woods and MLB legend Derek Jeter, has acquired data insights and partnership valuation company Block Six Analytics. The acquisition comes as data takes on an increasingly important role in deal-making within the industry. Excel said the acquisition addresses the company's need for an in-house business intelligence function capable of offering data-driven solutions. Both parties declined to disclose terms of the deal, but Excel said it was a complete acquisition of the Chicago-based analytics company. Excel has worked with Block Six over the past year on brand marketing projects. The company's analytics have helped Excel better assess...