10 Types of Social Proof and What Makes Them Effective | Marketing | TechNewsWorld
By Tech101 in Technology
Updated 4 years ago
Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strategies -- and how and why they work.