Pokemon: Katy Perry's "Electric" Music Video Released, Tie-In Merchandise Revealed

The Pokemon Company has released their musical collaboration with Katy Perry. The 3-minute single, titled "Electric," debuted at midnight ET this morning with a music video posted to The Pokemon Company's YouTube channel. The video shows Perry and a Pikachu traveling back in time to watch Perry's early career, providing subtle bits of encouragement along the way. During the video, we see a young Perry (accompanied by her then-Pichu) play at a farmer's market before eventually deciding to play at a talent show hosted by a local record studio. Notably, the song itself features no direct reference to the Pokemon franchise - however, at one point, Perry sings "Big world, gotta see it all" which appears to be a nod towards the Pokemon tagline of "Gotta catch 'em all." The song currently sits at #9 on the iTunes chart, indicating that this could be a major hit for both Perry and The Pokemon Company.