PepsiCo turns to Boden to launch Hispanic business platform - NewsBreak

PURCHASE, NY: PepsiCo has picked independent, Hispanic-owned firm Boden to lead PR and creative for Juntos Crecemos (Together We Grow), the company's newly launched $50 million multiyear platform supporting Hispanic-owned businesses. Boden began working with PepsiCo in April on Juntos Crecemos, which launched at the end of last month. Both...