Amazon Leading in Japan's Booming SVoD Market, Study Shows - NewsBreak

Amazon's Prime Video platform leads the large and competitive Japanese market for premium video streaming, according to a new study from research firm Media Partners Asia. The company's "Japan Online Video Consumer Insights & Analytics" report shows that premium video platforms captured 13% of total video streaming minutes in Japan between January and August 2021. Led by Amazon Prime Video, eight platforms had an aggregate 87% share of premium video streaming minutes. Amazon also had the largest share of paying subscribers. MPA, which conducted research with its own AMPD unit and Japanese researcher Intage, said that at the end of August Japan's SVOD...