UFC to Sell First NFTs as Fighters Gain Share of Licensing - NewsBreak

UFC will sell its first-ever NFTs through Panini America in a licensing deal that will see fighters share in more of the royalties from digital collectibles than they do from clothing and apparel. Already UFC's official trading card partner, Panini will be making NFTs to commemorate big fights, milestones and moments featuring more than 100 UFC athletes. The digital collectibles—static images of Panini trading cards—will be sold starting next week via Panini's own marketplace. Fighters typically receive about 30% of UFC's cut on licensed apparel and merchandise. For NFTs, the mixed martial arts promotion is planning to raise that share to 50%,...