The CMO and CIO can drive success - if they play nicely! - NewsBreak
By Suzana in Business
Updated 3 years ago
Marketing and IT are known to have competing agendas, but it doesn't have to be that way. Instead, the most successful companies often build a strong partnership between the CMO and the CIO. Eric Christopher, co-founder, and CEO of Xylo, a SaaS management platform, shared his perspective on the relationship between...