SHIELD TV users are mad as hell, and they're taking it out on the Play Store

Google is an advertising company. Most of its products make money either by serving up ads, or by collecting data to make those ads more effective. But throwing ads into a product that people pay actual money for is something that they tend to feel pretty passionate about — just ask Samsung. So when Google started serving up advertisements via the Android TV Home interface, it didn't take a genius to guess what would happen next.