Spin Control: Social media ads: Less negative, more polarizing than TV?
By Shannon in Technology
Updated 3 years ago
If you use Facebook, and about two-thirds of Americans do based on current estimates, you may have noticed plenty of political ads as the campaigns heated up last year. If you share a home with others who use Facebook, you may have also noticed that the political ads they received were sometimes different from yours. As in different candidates, different issues or different appeals at different times.