Snap Forms 'AR Lab' Partnership With WPP - NewsBreak
By Shannon in Business
Updated 3 years ago
Snap Inc., the camera company behind Snapchat, this morning announced a global partnership with big agency holding company WPP to create a lab to test and develop how augmented reality applications can help the agency's brand marketing clients build and deliver more "immersive experiences" for consumers. The aptly named "AR...
