Endeavor's OpenBet Deal Takes Aim at Sportradar, Genius Sports - NewsBreak

Endeavor (NYSE: EDR) recently announced it came to terms with Scientific Games (NASDAQ: SGMS) on a deal that will see the sports and entertainment conglomerate acquire OpenBet for $1.2 billion in cash and stock. Considering many sportsbook operators have started to in-source technology and/or are building out huge product and engineering teams in an attempt to differentiate themselves from the competition, it is reasonable to wonder why Endeavor would be buying a B2B sports betting content, platform and services provider. But Eilers & Krejcik senior consultant Alun Bowden explained that Endeavor is not buying a standalone sports betting tech business. While...