Shiseido to Sell Laura Mercier, BareMinerals, Buxom to PE Firm Advent International - NewsBreak

Shiseido America's has signed a deal to sell some of its makeup brands to a new company formed by private equity firm Advent International. Through the deal, Shiseido will sell BareMinerals, Laura Mercier and Buxom to AI Beauty Holdings for an undisclosed amount. WWD previously reported the businesses were up for sale, as Shiseido looks to hone its focus on other categories. Recently, Shiseido sold some of its personal care assets to CVC.