The Big Story: The Complexity Of Commerce, The Commencement Of Apple's ATT Enforcement

This week on The Big Story, the team broadcasts LIVE from AdExchanger's Innovation Labs: Commerce Day event. And here's your main takeaway if you weren't able to attend: the fragmentation in the world of commerce-related media is … insane. An emerging cluster of media networks from retailers such as Walmart, Target, Kroger and numerous others already garner around $5 billion in spend, according to Forrester Research. That's not including Amazon, of course.