Music Industry Moves: Gaming Brand XSET Partners With Roland, Drai's Las Vegas - NewsBreak

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By Poppy in Business
Updated 3 years ago

+ Gaming lifestyle brand XSET has teamed with music equipment giant Roland — maker of the TR-808 drum machine — for a new clothing collection called Drop The Bass. Celebrating the cultural impact of the 808, which has soundtracked seminal work by the likes of electronic dance music pioneer Giorgio Moroder and on albums by Kanye West ("808 Heartbreak"). The collection comes by way of noted streetwear designer Dennis Calvero and the iconic Roland logo and digital specs of the TR-808. The line, which includes bucket hats, T-shirts and hoodies, among other apparel and accessories, launched today (Sept. 2). Elsewhere in...

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