iPhone App Tracking Transparency takes a bite out of iOS ad market – report

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By Poppy in Technology
Updated 3 years ago

Apple's introduction of App Tracking Transparency for iPhone and iPad has caused a serious shift in the mobile advertising industry, according to a new report in the Wall Street Journal. The Journal draws its conclusions via two ad-measurement firms: Tenjin Inc. and Branch Metrics. The former saus that between June...

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