Epsilon and Publicis Sapient Extend the Availability of CORE ID, Integrate Advanced Online and Offline Identity Capabilities with Salesforce CDP - NewsBreak

Epsilon and Publicis Sapient continue to transform the way brands reach and engage consumers through personalized digital experiences, today announcing the integration of Epsilon's industry-leading CORE ID with Salesforce Customer Data Platform (CDP). The integration allows clients to create a richer, singular view of each customer across all Salesforce clouds and orchestrate more personalized customer journeys through Salesforce and Epsilon PeopleCloud. The alignment also increases the availability of CORE ID across the open web. Salesforce CDP, integrated with Epsilon CDP Essentials, will be shown at Dreamforce 2021 in September.