A New Way To Take Care Of Your Customers: Autonomous Customer Service

More and more, customers are taking control of their experience. Amazon.com is a perfect example of how a company has given complete control to its customers. They can research products, compare prices, learn from customer reviews and ratings, and more. That's self-service at every step of the customer's journey. Even when it comes to getting customer support, Amazon encourages a self-service solution before talking to one of its customer service agents. And regarding that customer support, Jeff Bezos, the founder of Amazon, said, "The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."