German automakers rule the US luxury market. Genesis is determined to change that

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By Merima in Business
Updated 3 years ago

The sleek silhouette was breathtaking: A long clamshell hood that appeared to go on indefinitely. An interior swathed in upcycled, sustainable materials. A futuristic dashboard connected to a "floating" center console. The automotive work of art could have been German. Or British. The clue that gave it away: A shield-shaped...

german-automakers-rule-the-us-luxury-market-genesis-is-determined-to-change-that