Facebook Israel report: Israeli tech is finally ready to face U.S. consumers

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By Merima in Business
Updated 3 years ago

Over the years Israeli tech companies have traditionally been more focused on B2B (Business-to-Business) or B2E (Business-to-Enterprise), meaning that they mainly sold to other businesses and huge organizations rather than to end consumers. There are many reasons for that, but the main one was the fear that a company from Israel wouldn't be able to provide American clients the same service they are used to receiving from the likes of Amazon.

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