Eddie Bauer: The Man, The Brand, The Plan
By Merima in Business
Updated 3 years ago
Eddie Bauer, the man, was a real-life person, a 20th century Pacific Northwestern adventurer. Eddie Bauer, the brand, has been an adventure itself. a name that has gone through multiple owners and many market positionings. With the news last week that Bauer had been bought by Authentic Brand Groups and...