Canoo wants to connect owners to all of their vehicles — not just Canoo's

This unusual approach to its branded vehicle app could potentially pay off big-time for Canoo in terms of user data and revenue via sales on services like tire replacements and insurance. If the average Canoo driver owns two other vehicles, that could mean that 50,000 sold Canoos could yield data on up to 150,000 vehicles total, Canoo's senior VP of global customer journey and aftersales Christian Treiber said.