Allbirds Sees High Conversion Rates Among Millennials and Gen Z, Thanks to Sustainability Focus - NewsBreak

Ahead of its IPO debut, Allbirds is seeing positive website trends among Gen Z and millennial consumers who value eco-friendly brands. That's according to data from web traffic analytics site Similarweb, which measured Allbirds' current website performance and saw positive trends in traffic growth, site visit duration, and conversion rates. Allbirds recently opened its 30th retail store in Atlanta, but the company still does a significant amount of its business online. Since February 2021, Allbirds has seen double-digit web traffic growth, with almost 40% year over year growth in April and 25% year over year growth in August. Allbirds also has an average...