Why Storytelling Is More Important than Building a Presence Online - NewsBreak

Too many founders obsess about being on social media instead of spending time and energy on the more important aspects of their message-- their story. It's true that having a strong online presence is important for your brand; it helps build customer loyalty, and it can be your primary marketing strategy. But focusing on building a presence online is not as important as people think. It's not the key to growth.