SanDisk Professional storage solutions are made for Hollywood

Many people these days extol saving your files to the cloud and cloud storage providers have likewise expanded to target enterprise customers with features like encryption, backups, and the like. While that seems to be fine for the majority of professional office work, there are other professional enterprises where cloud storage just doesn't cut it. Creative industries, like those in movie-making and photography, still rely on local data storage and Western Digital's new SanDisk Professional brand is taking aim at that segment with premium-sounding, and possibly premium-priced, storage solutions.