ISlide Signs College Basketball Player Kellan Grady After the NCAA's Name, Image & Likeness Policy Kicks In

Now that college athletes are finally able to profit off of their name, image and likeness, a University of Kentucky basketball player has signed an off-court footwear deal. Kellan Grady, a former Davidson College guard who transferred to Kentucky in March, is now backed by ISlide, both the company and the athlete revealed on social media late Thursday. On its Instagram post, ISlide stated Grady's deal made him the first NCAA player to sign with a footwear brand.