Ford Wants To Take Advantage Of Europeans Love Affair With America

It took over 50 years for the Mustang to arrive in Europe, and now Ford wants to introduce more US models to its European lineup. Currently, Ford is the only American-owned manufacturer that operates in the European market. Speaking with Autocar, Ford's European boss Stuart Rowley believes that utilizing its American heritage will help Ford stand out in the European market. "Ford is the only American brand in Europe now and that's a unique position that we can build upon," he said. "A lot of people are attracted to some of those characteristics and only Ford can bring products like that to the market."