Danone Looks to Grab More Coffee Creamer Sales With Launch of Plant-Based Honest to Goodness Brand

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By Martin in Business
Updated 3 years ago

Danone is launching a line of plant-based coffee creamers called Honest to Goodness. The brand is an attempt to appeal to younger coffee drinkers who are looking for sustainable and transparent ingredient sourcing. In the 52 weeks ended Feb. 20, dairy-free coffee creamer sales are up 32% from the same...

danone-looks-to-grab-more-coffee-creamer-sales-with-launch-of-plant-based-honest-to-goodness-brand