VideoAmp Partners with Snowflake, Providing Multi-Party Environments for Privacy-First Data Sharing - NewsBreak

Software company VideoAmp, today announced a partnership with Snowflake, the Data Cloud company, which will provide VideoAmp clients with access to multi-party cloud environments as a new means of collaborating with data that enables the highest possible standard of privacy and security. The measurement partnership unlocks value and insights for advertisers, publishers and data owners, allowing for a comprehensive view of cross-screen media measurement and optimization. The use of multiple parties, as opposed to the traditional method of two-party data sharing, is a market leading capability and is currently being leveraged in a pilot program with a major TV network.