UFC Gets a Piece of Sports Cryptocurrency Money With $175 Million 'Fight Kit' Sponsorship
By Lawce in Sports
Updated 3 years ago
Cryptocurrency platform Crypto.com agreed to terms with Endeavor-owned UFC, adding another sports organization to its sponsorship roster. Terms of the agreement were not disclosed publicly but according to people familiar with the deal, it's worth $175 million over 10 years. Endeavor-owned Ultimate Fighting Championship agreed to a fight kit deal...