Mountain View's Google's ad-tech business to face formal EU probe by year-end

Alphabet Inc.-owned Google LLC., the world's largest online advertising behemoth, often contemplated as one of the big four internet stocks alongside Amazon, Apple and Facebook, has been on the brisk of facing off its biggest regulatory probe as EU antitrust regulators were reportedly detailing a plan to open up a formal investigation into the Mountain View, California-headquartered tech tycoon's digital advertising business, people familiar with the subject-matter had unveiled on Friday on condition of anonymity.